Football season has started, and the post-Labor Day stretch has pushed prices down on this year's TVs. Several 2026 models are now selling well below launch price, and some 2025 models are being cleared out to make room.

We went through the current listings at Amazon, Best Buy, Walmart, and other major retailers, and picked the deals that are actually worth your money. We grouped them into OLED, Mini-LED, budget 4K, and big-screen picks. All prices are at the time of writing. TV deals change fast, sometimes daily, so check the listing before you buy.

Key takeaway: The best overall deal right now is the 65-inch LG C6 OLED at $1,599.99 on Amazon, about $1,100 below its $2,699 launch price. If you want a bigger screen for less, the 85-inch TCL QM7L and Hisense U7SG Mini-LED sets are the value picks.

Our top pick: LG C6 OLED (65-inch)

LG's C series is the OLED most people should buy, and the 2026 C6 continues that. It has perfect blacks, wide viewing angles, Dolby Vision support, and four HDMI 2.1 ports. It also gets a 165Hz refresh rate for PC gaming and is brighter in HDR than last year's C5.

Side profile of an ultra-thin unbranded OLED TV on a pedestal stand, its screen showing an amber light swirl on black
Side profile of an ultra-thin unbranded OLED TV on a pedestal stand, its screen showing an amber light swirl on black

The 65-inch model launched at $2,699 in March. At the time of writing, it's $1,599.99 at Amazon, and price trackers put that near its lowest price so far. The 55-inch dipped to $1,299.99 over Labor Day weekend. Watch for that price to come back.

One sizing note: the 77- and 83-inch versions are sold as the C6H, so double-check the model number if you're shopping for those sizes.

The best OLED TV deals

Samsung S90H (65-inch)

Samsung's 2026 mid-range OLED adds a matte, glare-free coating, which helps a lot in bright rooms. It has four HDMI 2.1 ports at up to 165Hz and Samsung's Tizen platform. Like every Samsung OLED, it supports HDR10+ but not Dolby Vision.

The 65-inch is selling for about $1,697.99 at Amazon and Walmart, against a $2,699.99 regular price. We've also seen brief dips below that on Samsung's own store. Samsung uses both WOLED and QD-OLED panels in the S90H depending on size and region, so check the exact model if that matters to you.

Sony Bravia 8 II (65-inch)

The Bravia 8 II is the pick for movie lovers who value Sony's image processing and natural color. It's a QD-OLED TV that still sits near the top of Sony's lineup this year. It's on sale at Amazon for $2,498, down from $3,299.99, and the 55-inch is $1,998. Price trackers show it has been lower before, most recently around the holidays. So this is a good price rather than a record one.

A warning for gamers: Sony's higher-end sets have only two HDMI 2.1 ports. If you want Sony for less, the new Bravia 6 OLED starts at around $1,300, but we haven't seen meaningful discounts on it yet.

Worth watching: LG B5 (77-inch)

Last year's entry-level LG OLED dropped to $1,399.99 for the 77-inch size during Labor Day sales, down from $2,999.99. That promotion may have ended. If it comes back at or near that price, it's the cheapest way to get a 77-inch OLED.

The best Mini-LED TV deals

Mini-LED TVs use thousands of tiny backlight LEDs for better contrast and much higher brightness than older LCDs. They're the better choice for sunny living rooms and daytime games.

Bright unbranded Mini-LED TV in a sunlit living room, its screen showing a vivid amber sky over mountains
Bright unbranded Mini-LED TV in a sunlit living room, its screen showing a vivid amber sky over mountains

TCL QM8L (65-inch)

Reviewers rank the QM8L among the brightest TVs you can buy at any price. It uses TCL's SQD Mini-LED backlight, has a 144Hz panel, and handles glare very well. The 65-inch launched at $2,499.99 and has recently sold for as low as $1,397.99 at Amazon. Its price has moved between about $1,400 and $1,500 over the past few weeks, so buy it on a dip.

TCL QM7L and Hisense U7SG (65-inch)

These two are close rivals and often sell for about the same price. The 65-inch TCL QM7L is $898 at Walmart, down from a $1,498 list price, though it has moved between about $899 and $1,199 in recent weeks. The 65-inch Hisense U7SG is $899 at Best Buy.

Reviewers generally give the QM7L the edge on color and punch. The U7SG has four HDMI 2.1 ports and a 165Hz panel, while the QM7L has two HDMI 2.1 ports and runs at 144Hz. If you game on more than one console, the Hisense is the better choice. If you mostly watch sports and movies, go with the TCL.

Samsung QN90F (75-inch)

Samsung didn't make a QN90H this year, so the 2025 QN90F is its last Neo QLED of this kind, and stores are clearing out stock. The 75-inch is $1,697.99 at P.C. Richard & Son, down from $2,999.99. Its anti-glare screen and 165Hz gaming support are still excellent. Once current stock is gone, this deal will likely disappear.

The best budget 4K TV deals

You don't need to spend four figures for a good 4K TV. These sets cut back on brightness and gaming features, but they're big upgrades over a TV that's several years old.

Modest unbranded 4K TV on a light oak stand in a cozy apartment den beside an armchair and plant
Modest unbranded 4K TV on a light oak stand in a cozy apartment den beside an armchair and plant

Samsung M70H (55-inch)

Samsung's new entry-level Mini-LED line brings local dimming down to budget prices. The 55-inch M70H has a $449.99 list price and has typically sold for about $348 at Amazon. Any dip toward $300 is worth jumping on. It's a 60Hz panel, so it's for movies and TV, not serious gaming.

Hisense U6 Pro (75-inch)

This is the budget pick if you want a big screen. The 75-inch U6 Pro has Mini-LED backlighting, a native 144Hz panel, and Fire TV built in. It's $797.99 at Amazon, which matches its lowest price of the past 90 days.

Ignore the "43% off" badge, though. The TV has averaged around $906 recently, not its $1,399.99 list price. That makes this a real but modest discount.

Also good: Hisense M7 (75-inch) and TCL QM6K (55-inch)

The 2026 Hisense M7 is a 75-inch Mini-LED Roku TV for $599.99 at Best Buy. That's a lot of screen for the money, but it's a 60Hz set with basic gaming support. The 55-inch TCL QM6K has been listed at $497.99 at Walmart, down from $649.99, and adds Dolby Vision and Google TV.

The best big-screen deals (75 to 85 inches)

For game day, size matters most. Prices for 85-inch TVs have fallen far enough this year that they're now a realistic upgrade.

Friends on an off-white sectional watching a floodlit sports field on a very large unbranded TV in a warm den
Friends on an off-white sectional watching a floodlit sports field on a very large unbranded TV in a warm den

The 85-inch TCL QM7L is $1,697.99 at Amazon, down from $2,499.99. That's the same well-reviewed Mini-LED panel as the 65-inch pick above, just bigger. The 85-inch Hisense U7SG costs less, at around $1,398 at Amazon, and keeps its four HDMI 2.1 ports.

If you prefer Samsung, the 85-inch QN70H Neo QLED has been selling for about $1,797.99 at Amazon, against a $2,299.99 list price. On a tighter budget, the 85-inch Hisense U6 Pro hit a record low of $1,099.99 at Amazon in August. Keep an eye out for that price to return.

Deals at a glance

TVSizePanel typePriceWasRetailer
LG C6 (top pick)65"OLED (WOLED)$1,599.99$2,699Amazon
Samsung S90H65"OLED$1,697.99$2,699.99Amazon, Walmart
Sony Bravia 8 II65"QD-OLED$2,498$3,299.99Amazon
TCL QM8L65"Mini-LED$1,397.99 (recent low)$2,499.99Amazon
TCL QM7L65"Mini-LED$898$1,498Walmart
Hisense U7SG65"Mini-LED$899VariesBest Buy
Samsung QN90F (2025)75"Mini-LED$1,697.99$2,999.99P.C. Richard & Son
Samsung M70H55"Mini-LED (60Hz)About $348$449.99Amazon
Hisense U6 Pro75"Mini-LED$797.99$1,399.99Amazon
Hisense M775"Mini-LED (60Hz)$599.99VariesBest Buy
TCL QM7L85"Mini-LED$1,697.99$2,499.99Amazon
Hisense U7SG85"Mini-LEDAbout $1,398$2,499.99Amazon
Samsung QN70H85"Mini-LED (Neo QLED)About $1,797.99$2,299.99Amazon

How to choose the right TV

OLED or Mini-LED?

OLED pixels make their own light, so blacks are truly black and the picture looks the same from any seat. That's ideal for movies in a dim room. There are two main types. WOLED (LG, and some Samsung sizes) and QD-OLED (Sony's Bravia 8 II, Samsung's S95H) both look excellent, and QD-OLED usually has an edge in color brightness.

Mini-LED TVs get much brighter and cost less per inch, especially at 75 inches and up. The trade-off is some blooming, a faint halo around bright objects on dark backgrounds. For a bright living room, daytime sports, or a huge screen on a budget, Mini-LED is usually the smarter buy.

HDMI 2.1 and refresh rate for gaming

A PS5, Xbox Series X, or gaming PC needs HDMI 2.1 to run 4K at 120Hz with variable refresh rate. Count the ports. Some TVs have four, and others have only two, which matters if you also use a soundbar with eARC.

Game controller on an oak console beside a TV input panel with several HDMI cables plugged in
Game controller on an oak console beside a TV input panel with several HDMI cables plugged in

Refresh rate matters too. A native 120Hz, 144Hz, or 165Hz panel makes motion smoother in sports and games. Budget 60Hz TVs like the Samsung M70H and Hisense M7 look fine for streaming, but they can't take full advantage of a current console.

When do TV prices drop?

TV prices follow a predictable yearly pattern. New models launch in spring at full price, then drop through summer and fall. The deepest discounts usually come around Black Friday, with more in the weeks before the Super Bowl.

Amazon's fall Prime event, which usually arrives in October, can match or beat Labor Day prices. Last year's models get their biggest cuts in spring, when stores clear shelves for new ones. If a TV on this list is at or near its recent low, waiting a few weeks may only save you a little.

FAQ

Should I buy now or wait for Black Friday?

If a TV you want is at or near its lowest recent price, like the LG C6 or Hisense U6 Pro right now, buying now is reasonable. Black Friday may take a bit more off, but popular models can sell out, and some stores offer price matching or adjustments within their return window.

Is last year's model a better deal?

Often, yes. Models like the Samsung QN90F and LG B5 offer most of the picture quality of their replacements for much less. The catch is limited stock and fewer sizes as clearance goes on.

Are those "percent off" badges accurate?

Not always. Many list prices are rarely charged. The Hisense U6 Pro's 43% badge is a good example, since it has been selling far below list for months. Use a price tracker to compare against the recent average, not the list price.

What size TV should I get?

For 4K, a common rule of thumb is to divide your viewing distance in inches by 1.2 to 1.5 to get a comfortable screen size. From about 9 to 10 feet away, 75 to 85 inches works well. Most people who size up end up happy with it.

The bottom line

For most buyers, the 65-inch LG C6 at $1,599.99 is the best TV deal right now. It's excellent at everything, and it's roughly $1,100 below launch price. For bright rooms or tighter budgets, the TCL QM7L and Hisense U7SG deliver strong Mini-LED performance, and their 85-inch versions make a huge screen affordable. Prices will keep moving between now and the holidays, so compare against recent lows and buy when your pick hits one.